An Analysis of Fresh-Vegetable Consumption in the Dallas-Fort Worth Metropolitan Area

Jose A. Lopez

Abstract


This study estimates expenditure and price elasticities using home-scan fresh-vegetable consumption data from the Dallas-Fort Worth metropolitan area, the largest market in Northeast Texas.  As vegetable consumption and production increases, it is critical for vegetable growers to keep up with production and consumption trends and recent substitution patterns.  The study analyzed how various fresh vegetables perform at the retail level and found that consumers are not only responsive to changes in own-prices but also responsive to prices of other vegetables, and that own-price elasticity estimates seem to be more inelastic when fresh vegetables are sold by ounce than by count.  The study may assist local producers identifying highly marketable fresh produce in the DFW metropolitan area and provide insight in assessing market profitability. 

Keywords


demand system; disagregated analysis; elasticities; fresh vegetables

Full Text:

PDF

References


Agarwal, S., and A.V. Rao. 2000. Tomato Lycopene role in human health and chronic diseases. Canadian Medical Association Journal 163: 739-744. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC80172/pdf/20000919s00019p739.pdf. Last accessed November 22, 2016.

Bennett, B., and D. Hanselka. 2013. The impact of agribusiness in the Dallas-Fort Worth Metroplex. Texas A&M AgriLife Extension, Texas A&M University System. Available from: http://agecoext.tamu.edu/files/2013/08/DFWMetroplex.pdf. Last accessed May 18, 2015.

Brandow, G.E. 1961. Interrelationships among demands for farm products and implications for control of market supply. Pennsylvania Agricultural Experiment Station Bulletin 680.

Brumfield, R.G., A.O. Adelaja, and K. Lininger. 1993. Consumers tastes, preferences, and behavior in purchasing fresh tomatoes. Journal of American Society of Horticulture Science 118:433-438. Available from: http://journal.ashspublications.org/content/118/3/433.full.pdf. Last accessed November 22, 2016.

Deaton, A., and Muellbauer. An almost ideal demand system. 1980. The American Economic Review 70:312-326. Available from: https://assets.aeaweb.org/assets/production/journals/aer/top20/70.3.312-326.pdf. Last accessed November 22, 2016.

Deghan, M., N. Askhtar-Danesh, and A.T. Merchant. 2011. Factors associated with fruit and vegetable consumption among adults. Journal of Human Nutrition and Dietics 24:128-134. Available from: https://www.researchgate.net/publication/49847129_Factors_associated_with_fruit_and_vegetable_consumption_among_adults. Last accessed November 22, 2016.

Food and Agriculture Organization of the United Nations Statistics Division (FAOSTAT). 2015. Online Database. Online. Available from: http://faostat3.fao.org/download/O/OA/E. Last accessed April 28, 2015.

George, P.S., and G.A. King. 1971, March. Consumer demand for food commodities in the United States with projections for 1980. Giannini Foundation Monograph No. 26, University of California. Available from: http://ageconsearch.umn.edu/bitstream/11936/1/ms710026.pdf. Last accessed November 22, 2016.

Grant, J., and K.A. Foster. 2005. An inverse almost ideal demand system of Fresh Tomatoes in the U.S. Paper presented at the American Agricultural Economics Association Annual Meeting, Providence, RI. Available from: http://ageconsearch.umn.edu/bitstream/19193/1/sp05he03.pdf. Last accessed November 22, 2016.

Green, R. and J.M. Alston. 1990, May. Elasticities in AIDS Models. American Journal of Agricultural Economics 7:442-445. Available from: http://agecon2.tamu.edu/people/faculty/capps-oral/agec%20635/Readings/Elasticities%20in%20AIDS%20Models.pdf. Last accessed November 22, 2016.

Henneberry, S.R., K. Piewthongngam, and H. Qiang. 1999. Consumer food safety concerns and fresh produce consumption. Journal of Agricultural and Resource Economics 24:98-113. Available from: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.545.7233&rep=rep1&type=pdf. Last accessed November 22, 2016.

Jung, J., J. VanSickle, and J. Seale. 2005. Demand analysis of the U.S. fresh tomato market. Paper presented at the Southern Association of Agricultural Economics Association Annual Meeting, Little Rock, AR. Available from: https://www.researchgate.net/publication/23515367_Demand_Analysis_of_the_US_Fresh_Tomato_Market. Last accessed November 22, 2016.

Myers, S.C., P. Corditz, D. Granberry, T. Kelley, and B. Westerfield. 2014. Weights and Processed Yields of Fruits and Vegetables in Retail Containers. Georgia: University of Georgia Extension, Circular 780. Available from: http://extension.uga.edu/publications/files/pdf/C%20780_3.PDF. Last accessed January 10, 2016.

Naanwaab, C., and O. Yeboah. 2012. Demand for fresh vegetables in the United States: 1970-2010. Economics Research International 2012:1-11. Available from: https://www.hindawi.com/journals/ecri/2012/942748/. Last accessed on November 22, 2016.

Niu, L., and M. Wohlgenant. 2012. A censored demand system analysis of fruits and vegetables by different income groups using micro data. Paper presented at the Agricultural and Applied Economics Association Annual Meeting, Seattle, WA. Available from: http://ageconsearch.umn.edu/bitstream/123946/2/Niu%20and%20Wohlgenant%20%282012%29.pdf. Last accessed November 22, 2016.

Nzaku, K., and J.E. Houston. 2009. Dynamic estimation of US demand for fresh vegetable imports. Paper presented at the Agricultural and Applied Economics Association Annual Meeting, Milwaukee, WI. Available from: http://ageconsearch.umn.edu/bitstream/52209/2/AAEApaperdraft072409.pdf. Last accessed November 22, 2016.

Padilla, L., and R. Acharya. 2009. Effects of health information on fruit and vegetable consumption. Paper presented at the Agricultural and Applied Economics Association Annual Meeting, Tampa, FL. Available from: http://ageconsearch.umn.edu/bitstream/21742/1/sp00pa04.pdf. Last accessed November 22, 2016.

Seale, J.L., L. Zhang, and M.R. Traboulsi. 2013. U.S. Import demand and supply response for fresh tomatoes, cantaloupes, onions, oranges, and spinach. Journal of Agricultural and Applied Economics 45:435-452. Available from: http://ageconsearch.umn.edu/bitstream/155419/2/jaae453ip6.pdf. Last accessed November 22, 2016.

Thompson, G.D. 2003. Retail Demand for Greenhouse Tomatoes: Differentiated Fresh Produce. Paper presented at the American Agricultural Economics Association Annual Meeting, Montreal, CN. Available from: https://ageconsearch.umn.edu/record/21946?ln=en. Last accessed November 22, 2016.

You, Z., J.E. Epperson, and C.L. Huang. 1996. A composite demand system for fresh fruits and vegetables in the United States. Journal of Food Distribution Research 27:11-22. Available from: http://ageconsearch.umn.edu/bitstream/27894/1/27030011.pdf. Last accessed November 22, 2016.


Refbacks

  • There are currently no refbacks.