Creating a Promotional DVD for an International Agricultural Research Center: A Delphi Study

Abstract

Research was conducted to determine what should be included on a promotional DVD for the International Center for Food Industry Excellence, or ICFIE, an animal and food science research center at Texas Tech University in Lubbock. The researcher utilized a three-round Delphi using online questionnaires. Faculty and industry board members and center staff agreed to participate on the panel of experts. The panel gave 97 items in Round 1 to be considered. In Round 2, panelists reached a 100% consensus on 14 items received 100% consensus and reached the minimum 80% consensus on a total of 65 items. For Round 3, panelists again rated items from Round 2 which not make consensus, and four of these items received at least an 80% consensus. The researcher proposed items receiving 100% consensus should be the focus of the promotional DVD, and items which received more than an 80% but less than 100% consensus should also be shown on the DVD, but should have less focus.