Exporting Texas' Grapefruit to Southeast Asia
Keywords:grapefruit, market growth, marlet plan, GE Matrix, Gross Domestic Product, Per Capita Income
AbstractWith the various demands in grapefruit preference, market growth is very dependent on stable production of quality fruit. Most variation in quantity and quality can be attributed to freezes, production methods, and variety. To be successful in exporting, keep the marketing plan simple, use an experienced importer/exporter, supply quality fresh fruits, have quality protection for grapefruit being shipped overseas, make overseas trips to monitor the market as well as meet with importers, and create an in-store promotion plan for each individual country. ...
How to Cite
Van De Werken, D. C., Nixon, D. M., & Gibson, D. R. (2016). Exporting Texas’ Grapefruit to Southeast Asia. Texas Journal of Agriculture and Natural Resources, 11, 13–21. Retrieved from https://txjanr.agintexas.org/index.php/txjanr/article/view/204